19
Global brands modernized
Estée Lauder Companies
I make complex ecommerce, payment, and platform experiences work better for customers and teams.
I'm a New York-based Product Manager with 8+ years across ecommerce, payments, self-service, and enterprise platforms. I use customer behavior, experimentation, and business context to decide where the experience needs to improve, what to leave alone, and how to move the work forward.
Selected product work
Selected outcomes
$36M
Annual revenue impact
Estée Lauder Companies
23%
Mobile revenue growth
bareMinerals
45%
Fewer logged promotion defects
Estée Lauder Companies
Three product stories
Selected product work
01 / Estée Lauder
Apple Pay and platform modernization
From an Apple Pay launch for Aveda to payments and OMS modernization across 19 global brands, this case study shows how I handled launch risk, brand sequencing, and the full transaction lifecycle.
View the case study
02 / BeautyGPT
Product direction under uncertainty
Changed the product direction after the image model and available data proved unreliable. The new MVP connected stated concerns with explainable ingredient guidance.
View the case study
03 / bareMinerals
Mobile checkout optimization
Used behavioral analytics, customer feedback, and experimentation to identify checkout friction and prioritize improvements across payments, subscriptions, and mobile UX.
View the case studyWorking approach
How I move product work forward
01
Find the real problem
Understand the customer need and business objective behind the request.
02
Use evidence to choose
Combine behavior, feedback, data, and technical reality.
03
Make tradeoffs visible
Give teams enough context to make intentional decisions.
04
Learn and adjust
Use testing and post-launch signals to decide what changes next.
Where I work
I pay attention to the friction people learn to work around.
Across checkout, payments, guided selling, self-service, and enterprise platforms, I look for the extra step, the unclear message, and the process that makes a routine task harder for a customer or the team supporting it.
More about my backgroundGet in touch
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I'm currently exploring product roles across ecommerce, payments, digital experiences, and platform work.